This was fun little logo project I undertook for old friend and Tom Curren surf-a-like Chris ‘Pob’ Robertson. Chris shapes boards literally in an old cow shed, so he wanted to keep that rootsiness in the logo he is going to use to add slightly slicker artwork and branding to his already slick board finishes.

We worked through about two dozen hand sketches of cows in various states of weirdness, abstractness & alertness, with many lengthy anatomical udder discussions before finishing with this version, which was tidied up in Illustrator.

check out Cowshed Shapes here

Well if you are going to design a logo for a Surf Life Saving Club, you be pushed to find a better one than Saunton Surf Lifesaving Club. Founded in 1963, in more recent times the club has won the Super Club of the Year award in 2002, 2003, 2004, 2005, 2006, 2008 AND 2009!

We were approached by Club Chairman Mark Ressel to look at their existing logo, designed by a club member at the clubs conception in the 60′s, and to move it forward into the 21st century whilst keeping the spirit and motif of the original.

The original, seen below, had some great key features, but suffered from an excess of lines & colours. Mark was also keen to develop a new logo that could drive forward their burgeoning range of clothing & merchandise.

The new logo was going to need to work stripped down to mono color, as well as full colour applications, would need to work at a small scale and would need to have a broad appeal to cater for the age range of the clubs members.

The finished logo has brought together all of these elements, offering an intended air of familiarity to those who regularly buy watersport brands, whilst still retaining all the spirit of the original design.

We were approached by Vaughn Benniman , of North Devon Surf Hire, to work with him in updating his company image for the new season.

From the outset, we decided with Vaughn that although the existing company name was very descriptive, it didn’t offer a punchy, memorable & marketable identity for them. As North Devon Surf Hire is one of the longest established surf hire businesses in Devon, starting out in Saunton Sands in the late sixties, we knew that we wanted to play on this strength with the new branding. As well as this, it would be great to link into the ‘local’ and ‘established’ roots of the company. Ultimately, Vaughn wanted to create a ‘brand’ around the business, that then had the potential for future growth as surfwear, merchandise, etc.

goto11 were then tasked to put all these required elements together. Here’s what we came up with!

Head South is a great little company just starting out in North Devon. Founded by Sue Allen, it aims to offer tailor-made and hand crafted holiday experiences to the lesbian and gay market.

Sue approached us with our ideal scenario: She had a very clear & well thought out direction for the brand image. She had created a name we couldn’t hope to ever improve on! As a client, she had a great sense of humour & a willingness to let us run with the more risque logo suggestions. The end result was a logo that is very strongly feminine, yet with a retro surfy feel, as surfing will be one of the predominant activities offered. A strong tie using colours to both the natural aspects of the North Devon region, as well as the pink association with their target market. We were also keen to exploit the travel/compass potential of the flower, but with a definite cheeky nod with the subtle feminine symbology and double-entendre of Heading South at the same time!

You can find out more about Head South at www.head-south.com. We are currently developing the full site & will post more as soon as we launch.

Local Farm Box is a brand new initiative from one of the longest established fruit & veg wholesalers in the South West, Edds Greengrocers. Conceived by Ian Manix, 3rd generation owner of Edds, along with his lifelong friend John Ward, Local Farm Box is a food box delivery scheme aiming to promote local produce and encourage a healthier, more environmentally friendly way of living.

For this project, we were involved from the outset, before there was even a name in place. We were asked to see what we could bring to the table for a complete concept for naming & identifying the business. After a great deal of brainstorming, we decided that the name should play on the strengths of the concept & be simple, unadorned & appealing, just like the produce, so we proposed Local Farm Box, along with an earthy logo that reflected natural colours that you would find in both the produce itself, and its growing environment.