goto11 design » portfolio

xWorks website development

mat — Mon, 26 Apr 2010 11:47:33 +0000

This was a fun but challenging site, built on the WordPress framework using designs supplied by Phil Bridges, Design & Marketing Director for xWorks. As an accomplished print designer, Phil had a very clear and concise idea of how he wanted to the site to look & function, so it was mostly a case of working from supplied Illustrator files with Phil to help realise his vision within the browser environment.

The site uses jQuery to handle all carousels, page sliding & reveals, as well as the modal window popups. The site is also one of the first we have developed to extensively use the ‘Flutter’ plugin for WordPress, which allows us to modify the WordPress backend to customise it to the customers exact content requirements, rather than requiring too much knowledge of the WordPress admin from the client.

visit the site: www.wearexworks.com

Cowshed Shapes – Logo / Decal design

mat — Wed, 24 Mar 2010 17:26:31 +0000

This was fun little logo project I undertook for old friend and Tom Curren surf-a-like Chris ‘Pob’ Robertson. Chris shapes boards literally in an old cow shed, so he wanted to keep that rootsiness in the logo he is going to use to add slightly slicker artwork and branding to his already slick board finishes.

We worked through about two dozen hand sketches of cows in various states of weirdness, abstractness & alertness, with many lengthy anatomical udder discussions before finishing with this version, which was tidied up in Illustrator.

check out Cowshed Shapes here

Local Farm Box – photography

stillo — Thu, 09 Jul 2009 16:03:15 +0000

As part of the branding and website project for Local Farm Box, we were tasked with producing a collection of photography for them to use for all future applications. We thought that as we had such fun taking them, that we would share some of them with you here.

These were taken at a couple of locations, mostly at The Great Field in Braunton, or at the Local farm Box warehouse, but there are a few that were taken in my own back garden!

Native – North Devon Surf Hire

stillo — Tue, 30 Jun 2009 21:28:57 +0000

We were approached by Vaughn Benniman , of North Devon Surf Hire, to work with him in updating his company image for the new season.

From the outset, we decided with Vaughn that although the existing company name was very descriptive, it didn’t offer a punchy, memorable & marketable identity for them. As North Devon Surf Hire is one of the longest established surf hire businesses in Devon, starting out in Saunton Sands in the late sixties, we knew that we wanted to play on this strength with the new branding. As well as this, it would be great to link into the ‘local’ and ‘established’ roots of the company. Ultimately, Vaughn wanted to create a ‘brand’ around the business, that then had the potential for future growth as surfwear, merchandise, etc.

goto11 were then tasked to put all these required elements together. Here’s what we came up with!

Head South – company identity

mat — Tue, 30 Jun 2009 21:15:48 +0000

Head South is a great little company just starting out in North Devon. Founded by Sue Allen, it aims to offer tailor-made and hand crafted holiday experiences to the lesbian and gay market.

Sue approached us with our ideal scenario: She had a very clear & well thought out direction for the brand image. She had created a name we couldn’t hope to ever improve on! As a client, she had a great sense of humour & a willingness to let us run with the more risque logo suggestions. The end result was a logo that is very strongly feminine, yet with a retro surfy feel, as surfing will be one of the predominant activities offered. A strong tie using colours to both the natural aspects of the North Devon region, as well as the pink association with their target market. We were also keen to exploit the travel/compass potential of the flower, but with a definite cheeky nod with the subtle feminine symbology and double-entendre of Heading South at the same time!

You can find out more about Head South at www.head-south.com. We are currently developing the full site & will post more as soon as we launch.

wavedreamer – website rebuild

mat — Mon, 29 Jun 2009 13:00:45 +0000

In essence, wavedreamer is an inspirational community portal site showcasing one film-maker’s projects & his expanding network of surfers, photographers, musicians, creatives & nature lovers. Conceived and driven by Richard Gregory, wavedreamer has always been one of our favourite clients & projects at goto11. There aren’t many fellow creatives round here, let alone any with the same commitment to detail as us, so it has always been a pleasure to work with Richard on the wavedreamer site.

As the Director of his own design agency, Kind Design, Richard had a very strong vision and concept for how the identity and following website would look, but approached goto11 initialy for our expertise in bespoke website design. Ultimately, the project developed as a true design collaboration and the end result was something we are both very proud of. As a showcase for North Devon’s wonderful coastline, we don’t believe there is anything to beat it!

The wavedreamer website was one of our original projects that used the WordPress publishing platform [What is WordPress?]. We initially only used it for building Richards surf movie video journal. After now seeing the impressive power and capabilities of WordPress, the wavedreamer website has recently been completely rebuilt to run entirely on that platform. Richard now has full control of his site content, with goto11 staying on board to help with design tweaks when required.

visit the wavedreamer site here, for the latest surf movies, videos & photos. And while you are there, please support all Richards amazing efforts by purchasing one of the many hand picked gifts for surfers in the wavedreamer emporium

Paul Kenton exhibition at Harrods

mat — Sat, 20 Jun 2009 16:07:05 +0000

My good friend and valued client Paul Kenton invited me to London to document his exhibition at Harrods in Knightsbridge. It would be the first time an artist had been invited to paint live in their main store window, a privilege/burden(!) afforded to him as their best selling artist. Paul asked if I would be interested in sharing the experience, as well as taking some pictures to go onto his official website, paulkenton.com. Well done PK!

Local Farm Box – brand identity

mat — Thu, 11 Jun 2009 08:28:07 +0000

Local Farm Box is a brand new initiative from one of the longest established fruit & veg wholesalers in the South West, Edds Greengrocers. Conceived by Ian Manix, 3rd generation owner of Edds, along with his lifelong friend John Ward, Local Farm Box is a food box delivery scheme aiming to promote local produce and encourage a healthier, more environmentally friendly way of living.

For this project, we were involved from the outset, before there was even a name in place. We were asked to see what we could bring to the table for a complete concept for naming & identifying the business. After a great deal of brainstorming, we decided that the name should play on the strengths of the concept & be simple, unadorned & appealing, just like the produce, so we proposed Local Farm Box, along with an earthy logo that reflected natural colours that you would find in both the produce itself, and its growing environment.

The Surf Doctor

mat — Wed, 10 Jun 2009 22:05:33 +0000

The Surf Doctor is the internet home of Neil Clifton, ex-English surfing champ & English team coach. Neil certainly hasn’t lost his ability or his status as one of the UK’s top underground surfers as he nears his 40’s, but has now turned his energy to passing on his vast reserves of knowledge & ability through tailor-made surf coaching sessions. The Surf Doctor will not offer you the standard surf lesson experience. Rather than that, he will craft sessions to your exact requirements, whether that be watching warm-up surf movies, shadowing sessions, video analysis; if your surfing isn’t looking well, the Doc will heal you!

Check out the live site for The Surf Doctor here

Surf Photography – Mentawai Islands 2006

mat — Wed, 10 Jun 2009 22:04:03 +0000

Just a few pics from the years when I had the opportunity for more surf photography. They aren’t great, I just like to brag that I once hung out & surfed with Kelly Slater