We were collaborating on the project with Kind Design, which was developed originally as a management trainee printed booklet. When the call came for an animated version, together with Steve we conceived and storyboarded the following animated versions. These versions formed part of a long and lengthy animated presentation,  so we’ll spare you the whole show & will just show you our favourite bits!

We had a blast in the 4 weeks we worked on this, as we relocated to Steve’s log cabin overlooking main beach, Woolacombe & immersed ourselves in flapping bee wings & bristling bear fur for a month. It was a highly educational time in which we helped educate Steve on the benefits of a 12 hour working day, whilst he extolled the virtues of regular & lengthy ukulele jam sessions. The collaboration saw Steve bring his many years of traditional hand-drawn animation experience, whilst we helped translate these vital techniques into a contemporary Flash environment. We’re indebted to Steve for all the animation experience he shared with us, as well us informing us of so many ways to use spam & red pesto in cooking your lunch.

It’s just a pity we couldn’t get these guides out to BP Management before the Gulf of Mexico snafu; perhaps it may have prevented the whole thing?…

With a design brief outlining the types of product they were looking for, goto11 then developed these proposed ‘Point of Sale’ elements. These visual ‘mockups’ were created using Adobe Illustrator & Photoshop.