Head South is a great little company just starting out in North Devon. Founded by Sue Allen, it aims to offer tailor-made and hand crafted holiday experiences to the lesbian and gay market.

Sue approached us with our ideal scenario: She had a very clear & well thought out direction for the brand image. She had created a name we couldn’t hope to ever improve on! As a client, she had a great sense of humour & a willingness to let us run with the more risque logo suggestions. The end result was a logo that is very strongly feminine, yet with a retro surfy feel, as surfing will be one of the predominant activities offered. A strong tie using colours to both the natural aspects of the North Devon region, as well as the pink association with their target market. We were also keen to exploit the travel/compass potential of the flower, but with a definite cheeky nod with the subtle feminine symbology and double-entendre of Heading South at the same time!

You can find out more about Head South at www.head-south.com. We are currently developing the full site & will post more as soon as we launch.