Local Farm Box is a brand new initiative from one of the longest established fruit & veg wholesalers in the South West, Edds Greengrocers. Conceived by Ian Manix, 3rd generation owner of Edds, along with his lifelong friend John Ward, Local Farm Box is a food box delivery scheme aiming to promote local produce and encourage a healthier, more environmentally friendly way of living.

For this project, we were involved from the outset, before there was even a name in place. We were asked to see what we could bring to the table for a complete concept for naming & identifying the business. After a great deal of brainstorming, we decided that the name should play on the strengths of the concept & be simple, unadorned & appealing, just like the produce, so we proposed Local Farm Box, along with an earthy logo that reflected natural colours that you would find in both the produce itself, and its growing environment.