Well if you are going to design a logo for a Surf Life Saving Club, you be pushed to find a better one than Saunton Surf Lifesaving Club. Founded in 1963, in more recent times the club has won the Super Club of the Year award in 2002, 2003, 2004, 2005, 2006, 2008 AND 2009!

We were approached by Club Chairman Mark Ressel to look at their existing logo, designed by a club member at the clubs conception in the 60′s, and to move it forward into the 21st century whilst keeping the spirit and motif of the original.

The original, seen below, had some great key features, but suffered from an excess of lines & colours. Mark was also keen to develop a new logo that could drive forward their burgeoning range of clothing & merchandise.

The new logo was going to need to work stripped down to mono color, as well as full colour applications, would need to work at a small scale and would need to have a broad appeal to cater for the age range of the clubs members.

The finished logo has brought together all of these elements, offering an intended air of familiarity to those who regularly buy watersport brands, whilst still retaining all the spirit of the original design.