This was a fun but challenging site, built on the WordPress framework using designs supplied by Phil Bridges, Design & Marketing Director for xWorks. As an accomplished print designer, Phil had a very clear and concise idea of how he wanted to the site to look & function, so it was mostly a case of working from supplied Illustrator files with Phil to help realise his vision within the browser environment.

The site uses jQuery to handle all carousels, page sliding & reveals, as well as the modal window popups. The site is also one of the first we have developed to extensively use the ‘Flutter’ plugin for WordPress, which allows us to modify the WordPress backend to customise it to the customers exact content requirements, rather than requiring too much knowledge of the WordPress admin from the client.

visit the site: www.wearexworks.com

We were approached by Vaughn Benniman , of North Devon Surf Hire, to work with him in updating his company image for the new season.

From the outset, we decided with Vaughn that although the existing company name was very descriptive, it didn’t offer a punchy, memorable & marketable identity for them. As North Devon Surf Hire is one of the longest established surf hire businesses in Devon, starting out in Saunton Sands in the late sixties, we knew that we wanted to play on this strength with the new branding. As well as this, it would be great to link into the ‘local’ and ‘established’ roots of the company. Ultimately, Vaughn wanted to create a ‘brand’ around the business, that then had the potential for future growth as surfwear, merchandise, etc.

goto11 were then tasked to put all these required elements together. Here’s what we came up with!

In essence, wavedreamer is an inspirational community portal site showcasing one film-maker’s projects & his expanding network of surfers, photographers, musicians, creatives & nature lovers. Conceived and driven by Richard Gregory, wavedreamer has always been one of our favourite clients & projects at goto11. There aren’t many fellow creatives round here, let alone any with the same commitment to detail as us, so it has always been a pleasure to work with Richard on the wavedreamer site.

As the Director of his own design agency, Kind Design, Richard had a very strong vision and concept for how the identity and following website would look, but approached goto11 initialy for our expertise in bespoke website design. Ultimately, the project developed as a true design collaboration and the end result was something we are both very proud of. As a showcase for North Devon’s wonderful coastline, we don’t believe there is anything to beat it!

The wavedreamer website was one of our original projects that used the WordPress publishing platform [What is WordPress?]. We initially only used it for building Richards surf movie video journal. After now seeing the impressive power and capabilities of WordPress, the wavedreamer website has recently been completely rebuilt to run entirely on that platform. Richard now has full control of his site content, with goto11 staying on board to help with design tweaks when required.

visit the wavedreamer site here, for the latest surf movies, videos & photos. And while you are there, please support all Richards amazing efforts by purchasing one of the many hand picked gifts for surfers in the wavedreamer emporium

My good friend and valued client Paul Kenton invited me to London to document his exhibition at Harrods in Knightsbridge. It would be the first time an artist had been invited to paint live in their main store window, a privilege/burden(!) afforded to him as their best selling artist. Paul asked if I would be interested in sharing the experience, as well as taking some pictures to go onto his official website, paulkenton.com. Well done PK!

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huntersurf.com is the eCommerce & resource site for Hunter Boardwear, a surf clothing and equipment company with a group of retail stores in North Devon. The eCommerce is powered by a bespoke Actinic installation, which is also used to generate a CMS (Content Magament System) for additional site content.

You can visit the live site for huntersurf.com here